The COO Effects in Consumer Brand Perception and Evaluation Processes: A Qualitative Study

By Ursula Wastian

The COO concept has been excessively studied, but research still not provides much generalizable knowledge. Most studies tested people obtrusively about their COO cue usage, which led to an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639272927
• ISBN13: 9783639272925
• Release Date: July 2010
• Publisher: VDM Verlag
• Length: 292 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"