The Content Pool: Leveraging Your Company's Largest Hidden Asset

by Alan J. Porter

Book Overview

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 193743401X
• ISBN13: 9781937434014
• Release Date: February 2012
• Publisher: XML Press
• Length: 246 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"