The Content Marketing Cookbook: Back to Basics with White Papers, Case Studies, and Blog Posts to Generate Leads and Drive Sales

By Christine Parizo

Whether you're new to content marketing or just want to incorporate more white papers, blog posts, and case studies into your existing content marketing program, this book will help you prepare customers, structure case studies and white papers, and use blog posts effectively. I've also included a section on working with freelance writers for those that need to augment their existing staff, as well as a few white paper and case study samples to inspire your own delectable creations.

• Format: Paperback
• Language: English
• ISBN: 1731585144
• ISBN13: 9781731585141
• Release Date: May 2018
• Publisher: Independently Published
• Length: 94 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"