The Content Marketer's Guide to Ideation: One Framework & 32 Exercises For Unbeatable Content

By Ry McDonald

You've followed all the Content Marketing rules. You've answered all your customer's questions. Yet, your content program is losing steam, your content strategy is coming apart at the seams, and your results are dwindling.Where do you turn?The Content Marketer's Guide to Ideation probes the minds of the greatest writers and thinkers on the subject of ideation, culminating in a powerful framework that Content Marketers can use to systematically produce better ideas, along with 32 exercises you can use to to put that system into action immediately.After more than a year of research into how ideas work, I discovered that there is a solution to the common problem of feeling "tapped out." I found a way to produce Ideas that took the pressure off of immediate "solutions" and onto a strategy-saving framework. Along the way, I found exercises that my agency was able to put into use to produce unmatched results for our clients.In this book, I'll guide you through the process of doing deep research into your customers, your competitors, and your market to create "Artifacts" that will inform your next Topics. I'll show you how to how to go "laterally" to find highly relevant, powerful new Topics. I'll then outline the tools and techniques you can use to produce hundreds of Ideas from those Topics. When it comes time to produce, I'll help you master the process of narrowing and prioritizing those ideas to find only the best ones for your audience. You'll also learn:* How to Create Killer Swipe Files* How to Find Persona Data From Public Sources* Group Exercises to Build Stronger Personas* The Only Four Criteria For New Content Topics* How to "Chunk" to Produce Content Topics* The Best Tools For Finding New Topics* Turning "Artifacts" Into Ideas Through Combination* How to Plan & Run Group Ideation Meetings* How to Get Feedback on New Content Ideas* The Best Exercises for Ranking & Prioritizing Ideas* ...And much moreSpend one hour reading this book, and benefit from 100 years of the best thinking on ideation, translated for you, the Content Marketer.

• Format: Paperback
• Language: English
• ISBN: 1520614071
• ISBN13: 9781520614076
• Release Date: February 2017
• Publisher: Independently published
• Length: 187 Pages
• Weight: 1.23 lbs.
• Dimensions: 11.0" x 0.4" x 8.5"