The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

By Michael Bhaskar

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

• Format: Paperback
• Language: English
• ISBN: 0857281119
• ISBN13: 9780857281111
• Release Date: October 2013
• Publisher: Anthem Press
• Length: 226 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"