The Consumer-Brand Relationship Amongst Low-Income Consumers

By Shereen Rimmell

The nature of relationships that consumers form with their brands has been well documented in the marketing literature, but research conducted to date has not focused on the relationships that low-... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844398376
• ISBN13: 9783844398373
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 208 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"