The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and Roi

By Patricia Pulliam Phillips and Jack J. Phillips

Guarantee value and profit with everyproposal you write

Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.

The Consultant's Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately, winning any project.

ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You'll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver--which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project--success guarantees.

The Consultant's Guide to Results-DrivenBusiness Proposals explains how to: Write proposals that are effective, efficient, timely, and on targetSet objectives for proposals at avariety of levelsDeliver your proposal to themost influential peopleDevelop a success guarantee to drivetotal customer satisfaction

The Consultant's Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.

• Format: Hardcover
• Language: English
• ISBN: 0071638806
• ISBN13: 9780071638807
• Release Date: January 2010
• Publisher: McGraw-Hill Companies
• Length: 336 Pages
• Weight: 1.82 lbs.
• Dimensions: 1.2" x 7.6" x 9.5"