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The Connected Consumer
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The Connected Consumer 1631571109 Book Cover

The Connected Consumer

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Edition Description

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those...

Edition Details
Format:Paperback
Language:English
ISBN:1631571109
Format: Paperback
Condition:
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17.91
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