The Confessions of an Ink-Stained Wretch: An Insider's Secrets to Getting Press

By John F. Persinos

From products to political candidates, every marketable item requires one thing: a great PR strategy. But even the best marketing campaign can fail if it's not directed at the right targets. And in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0976426676
• ISBN13: 9780976426677
• Release Date: May 2006
• Publisher: Larstan Publishing
• Length: 200 Pages
• Weight: 0.47 lbs.
• Dimensions: 8.5" x 0.3" x 5.5"