Complete Idiot's Guide to Copywriter's Words and Phrases

By Kathy Kleidermacher

If you've ever been faced with writing marketing copy, you'll know first hand that it's hard to come up with catchy wording. Have you ever asked, 'Why doesn't someone do a reference book that gives me... This description may be from another edition of this product.

• Format: Perfect Paperback
• Language: English
• ISBN: 1592574254
• ISBN13: 9781592574254
• Release Date: November 2005
• Publisher: Penguin Publishing Group
• Length: 352 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.3" x 7.3" x 3.5"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher