The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly

By Richard L. Van Kirk and Dwight W. Caterwood

Book Overview

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

• Format: Hardcover
• Language: English
• ISBN: 0471549088
• ISBN13: 9780471549086
• Release Date: January 1
• Publisher: Wiley & Sons, Incorporated, John
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"

Customer Reviews

Excellent For The Novice Special Event Manager

I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event. Even if you are organising events for a small number of participants, I highly recommend reading this book.

Good Refrence

Contains short passages about each facet of event managment. Book is targeted at readers planning large-scale (50,000+ people) events, but much of it is applicable to all types of events. Not a great read, and definitely not the only book to own on event mgmt and marketing, but nontheless it serves as an excellent refrence for specific topics and questions, especially for beginners.