A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.Incentive programs are seductively... This description may be from another edition of this product.
Full of platitudes with Nothing actually useable.
You would be better off with David Cichelli’s “Compensating The Sales Force” with 2x, 3x plans, preferably using the “uncapped” version.
And the Alexander group’s “Compensating New Sales Roles”..For these two actually work, are not rambling PhD dribble of this book.
In my 30+ years of Major Account Sales this book is bloated filler & fails to deliver practical applicable guidance. In looking for unsung gems in sales compensation this one quickly landed in the paper recycle basket to become something useful such as a cardboard box or grocery bag.
Semper fidelis, DC
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.