The Complete Guide to Infomercial Marketing

by Timothy R. Hawthorne

Book Overview

The author provides insights and know how as one of the leaders of the infomercial business, and drawing on this experience provides step by step guidance to producing informercial. Information is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234451
• ISBN13: 9780844234458
• Release Date: January 1997
• Publisher: McGraw-Hill/Contemporary
• Length: 319 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.0" x 7.4" x 9.5"