The Complete Guide to Fund-Raising Management (The NSFRE/Wiley Fund Development Series; 1st Edition)

By Stanley Weinstein

A practical roadmap for fund-raising success "No matter what your fund-raising objective is, The Complete Guide to Fund-Raising Management is designed for you. Whether you read the whole book or only the chapters that most interest you, this book will provide you with time-tested, practical advice. So, enjoy. Nurture positive relationships. And prepare your organization to serve and to prosper." --from the Preface. The Complete Guide to Fund-Raising Management provides a user-friendly roadmap for fund-raising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying disk include sample forms, checklists, and innovative grids that will help you plan and execute successful fund-raising campaigns. The Complete Guide to Fund-Raising Management. To survive and thrive in an increasingly competitive philanthropic environment, it's vital that fundraisers make the most of their monetary and staffing resources. Reaching this goal is perhaps easier said than done--unless the right approach is used. This practical how-to book provides an accessible roadmap for fund-raising success. With incisive explanations of basic fund-raising principles and practices, as well as the fundamentals of strategic management, The Complete Guide to Fund-Raising Management shows how to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. Stressing the importance of high-payoff, cost-effective fund-raising strategies, this book provides straight-forward guidelines and step-by-step instructions on how to strengthen your not-for-profit organization and garner the resources needed to carry out its mission. Along with helpful suggestions on board development, institutional advancement, and volunteer involvement, this complete resource includes a disk that contains innovative prospect rating, call report, prospect tracking, and various other essential forms; sample fund-raising reports that focus on trends and emphasize the importance of monitoring net contributed income and other critical success factors; as well as innovative time management and board nominating grids. Covering all the bases, The Complete Guide to Fund-Raising Management has complete details on: Managing the resource development function--analysis and planning, setting goals, and monitoring the budget Prospect ratings and evaluations--determining the "ideal" volunteer solicitor, the capacity to give, and the request amount Grantsmanship--government contracts, foundations, project development, and foundation research Capital and endowment campaigns--chronological steps for success, including pre-study, advancement, intermediate, and public phases. Packed with all the essentials of fund-raising management, this is an indispensable resource for those looking to meet--and surpass--their potential in the nonprofit sector.

• Format: Hardcover
• Language: English
• ISBN: 047124290X
• ISBN13: 9780471242901
• Release Date: November 1998
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.4" x 1.1" x 6.3"

Customer Reviews

Latest Edition Addresses Changes in Fundraising

Whether the reader is new to the fundraising process or a seasoned professional who wants to keep up-to-date with the latest techniques, this Third Edition of "The Complete Gude to Fundraising Management" will be immensely helpful. The exhibits accompanying each chapter plus access to the website that supports the book make this book particularly invaluable. I like having these resources at my finger tips.

Although I had some criticism of this book, this is one of those nonprofit fundraising books EVERY f

I loved this book. It covers so much about nonprofit fundraising in such detail that I'm so glad I came across it a few years back when I was learning about the subject. I was working as an associate capital campaign consultant and found it kind of hard to find fundraising books that covered much of anything about capital campaigns. Then I found this book. Most of the hardcover books I buy and read I don't bother to make notations using a pencil. I used this book so much to learn the basics of nonprofit fundraising that I broke tradition and used a pencil on it quite extensively. As a result, I have a few recommendations as to how the next edition could be improved. First, and foremost, I think the chapters should be reordered as follows: PART 1. Fundraising Basics 1. (1.) The five major fundraising principles 2. (2.) Your organization and the nonprofit world 3. (3.) Managing the resource development function 4. (5.) Managing information 5. (15.) Human resources 6. (6A.) Prospect ID, research, and segmentation 7. (9.) Direct and select mail fundraising 8. (10.) Telephone solicitations 9. (7.) Nurturing relationships Part II. Major Gift Fundraising 10. (4.) The Case for Support and fundraising materials 11. (6B.) Prospect ID, research, and segmentation 12. (8.) Major gift programs 13. (13.) Planned giving 14. (14.) Capital and endowment campaigns Part III. Add-on ways to generate funds 15. (11.) Special event fundraisers 16. (12.) Grantsmanship Part IV. An appendix 17. (16.) Evaluation The numbers above in parenthesis are the actual chapter numbers. I would have liked the book much more if Chapter 6 had been split into two chapters. As far as I know, prospect identification differs significantly when working an annual campaign and soliciting funds using direct mail and the telephone. This topic could and should have had its own chapter. There is also the prospect identification, research and segmentation I am initimately used to that relates to major gift solicitation and capital campaigns. That topic should have had its own chapter (maybe even two chapters?). I would have liked the book better if the content at pages 247 and 248 were reworked. I would reword the text as follows: "Resource development professionals who have had years of capital and endowment campaign experience have come to recognize FIVE fundamental prerequisites indicating institutional readiness: 1. Does the nonprofit have a sound Case for Support? 2. Is there a good database of donor prospects with many high in CCCC, i.e., capacity, capability, connection, & commitment? 3. Are there sufficient volunteers who can provide strong leadership? 4. Is now a good time to initiate a campaign considering the current obligations of the nonprofit, the attitude and composition of its Board, and fundraising activities in the community from other nonprofits that share this nonprofit's constituents? 5. Can the nonprofit pay for and orchestrate the campaign effort?" I would have liked

Good book

I teach a class in fundraising and I use this book as my text. Great book, good examples. It's a comprehensive introduction to development for non-profits.

Thorough, well-researched

Weinstein does a good job representing the many facets of fundraising development today. The CD-ROM is a helpful addition. Highly recommended.

Excellent overview for novice fundraisers

I'm new to the fundraising/development field. I found this book very readable and informative. The subject is presented in a style that is intelligent and no-nonsense, unlike a lot of the "XXX for Dummies" and "Idiots Guide to XXX" series. There is a nice little CD-ROM in the back with sample Word doc files on it. I wish there had been a few Excel spreadsheets too. I come from a sales background and found some of the advice for what to say to potential donors to be a bit ham-handed. But, overall a great intro to fundraising with a lot of good advice that nonprofits should follow.