The Complete Guide to Book Marketing

By David Cole

Book Overview

With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581153228
• ISBN13: 9781581153224
• Release Date: February 2004
• Publisher: Allworth
• Length: 235 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 8.8"

Customer Reviews

Good book promotion strategies

Basic book marketing information from a man who has thirty years experience in publishing and marketing. Gives you all the strategies you need to promote your book and gain results. The chapter entitled Book Publicity Basics is very informative - in this chapter he points out an interesting thought to keep in mind, "There are so many media outlets - both general and specialized - that almost every book and author can attract some attention." Rene' Jackson RN BSN MS Co-author with Alberto Righi MD The Death of Mammography Caveat Press 2006

Make sure to buy the latest edition!

I've read this book three or four times since buying it. Truly the only book that, as a self-publisher, I find myself continually inspired by. Cole is a humble author. An expert, he keeps his opinions to a minimum. He's just trying to describe the lay of the land as best he can, and offer examples of what works without claiming that other methods won't work as well. HOWEVER, you must be sure to order the LATEST EDITION. The one with the red cover is NOT it!

"How to" instruction in every aspect of publicity

In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.

A must for new authors

This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.

A must book for writers and publishers.

I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.