Resource on the what, when, where, and how of the graphic design industry.Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The... This description may be from another edition of this product.
Initially I was not sure about my purchase since this book was not reviewed and rated. I kind of took the risk...but it paid off.. I am very happy with this book since my purpose of buying this book was to get an overall theory book on graphic design which wouldn't be very detailed and filled with history. This is such a book that dives directly by defining what actually graphic design is and what it is not. This is a book that is an apt companion for graphic design teachers and also students who want to avoid lengthy conventional books for the theory portion. It's a great book for graphic designers who didn't have a formal training but want to catch up on that and strengthen their knowledge to compensate for missing the degree course. The sections are also neatly categorized, catering to fundamentals, process, branding and output. It's a neat compilation of all the things that make graphic design.
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