Complete Book of Model Fund-Raising Letters

by Roland Kuniholm

Book Overview

This time-saving resource provides over 350 sample letter models, excerpts, teasers, and opening lines - all field-tested for any kind of fund-raising operation. Letters include new donor acquisition... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133342026
• ISBN13: 9780133342024
• Release Date: March 1995
• Publisher: Prentice Hall
• Length: 378 Pages
• Weight: 0.10 lbs.
• Dimensions: 1.2" x 7.3" x 9.6"

Customer Reviews

Great Reference

I found this book to be a great overview with lots of examples. It's been shared around our office over and over again!

Jam Packed with Samples

In addition to advice on how to write successful fundraising letters, this book contains hundreds of models, samples, and excerpts of actual letters. One section covers letters soliciting volunteer help. (summary by South TX Library System) This book has 378 pages, so chances are very good that you will find a sample letter close to what you need. Inexperienced letter writers tend to be too wordy and turn off their potential funders. I really recommend that people pay close attention to the advice in this book.

The most frequently borrowed fund raising book I own

Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book.

Extremely useful shelf-reference for fund-raisers

Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise.