The Committed Enterprise: Making Vision, Values, and Branding Work

By Hugh Davidson and J. Hugh Davidson

Book Overview

Revised

• Format: Paperback
• Language: English
• ISBN: 0750661992
• ISBN13: 9780750661997
• Release Date: December 2004
• Publisher: Routledge
• Length: 366 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.8" x 7.4" x 9.8"

Customer Reviews

The Committed Enterprise - a 'must read for business leaders

At last - clear, concise and practical advice on the thorny issue of defining the purpose, vision and supporting values of an organisation. The Committed Enterprise is a thoughtful, thoroughly researched and well-presented book, which captures the experience of 125 organisations in private and public sectors. It is a practical necessity for those companies who would like to do `better' as well as for the consultants advising them.