The Committed Enterprise: Making Vision, Values, and Branding Work

By Hugh Davidson and J. Hugh Davidson

Book Overview

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them. It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others. The text is essential reading for managers, and students of strategic organisational strategy.

• Format: Paperback
• Language: English
• ISBN: 0750661992
• ISBN13: 9780750661997
• Release Date: December 2004
• Publisher: Routledge
• Length: 366 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.8" x 7.4" x 9.8"

Customer Reviews

The Committed Enterprise - a 'must read for business leaders

At last - clear, concise and practical advice on the thorny issue of defining the purpose, vision and supporting values of an organisation. The Committed Enterprise is a thoughtful, thoroughly researched and well-presented book, which captures the experience of 125 organisations in private and public sectors. It is a practical necessity for those companies who would like to do `better' as well as for the consultants advising them.