The Commercialization of American Culture: New Advertising, Control and Democracy

By Matthew P. McAllister

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors′ surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

• Format: Hardcover
• Language: English
• ISBN: 0803953798
• ISBN13: 9780803953796
• Release Date: November 1995
• Publisher: SAGE Publications, Inc
• Length: 312 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"