The Commercial Exploitation of Color as a Consumer Stimulus [Greek]

By Vasileios Yfantis

The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in... This description may be from another edition of this product.

• Format: Paperback
• Language: Greek
• ISBN: 148269655X
• ISBN13: 9781482696554
• Release Date: March 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 70 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.2" x 5.0" x 8.0"