What do Gwyneth Paltrow, LeBron James, Andrew Huberman, Hailey Bieber and Joe Rogan all have in common, the answer is that they all use deliberate cold exposure protocols. From ice baths and cold showers to swimming in ice lakes and climbing snowy mountains, some of the richest and most successful people in the world are willing to go to extreme lengths to achieve their goals. The purported health benefits of cold exposure protocols include: * Reducing stress * Getting rid of anxiety * A stronger immune system * Life extension * Reduced inflammation * Increased metabolism * Improved mood * Smoother skin * Better energy levels * Improved muscle healing after a workout * Better sleep quality * Improved blood circulation * Improved mental focus * Greater mental resilience This book looks at the various cold exposure protocols used by people like Joe Rogan and Andrew Huberman. As a neuroscientist and professor at Standford, Mr. Huberman focuses on the neurological effects of cold exposure. Last but not least is that we will be looking at the purported effectiveness of the Wim Hof method. Mr. Wim Hof who is also known as the iceman is popular with A-List celebrities in Hollywood and has developed various ideas around cold exposure. The methods highlighted include: * cold shower * ice swimming * cold plunge bath * ice cold plunge * cold bath * cold weather running * cold weather yoga * ice lake swimming * mountain climbing * Ice shower Among many others.
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