The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

by J.C. Louis, Harvey Yazijian, Harvey Z. Yazijian

J.C. Louis (Author), Harvey Z. Yazijian (Author) This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0896960528
• ISBN13: 9780896960527
• Release Date: January 1980
• Publisher: Everest House
• Length: 386 Pages
• Weight: 1.67 lbs.

Customer Reviews

A History of the Nonessential in America

A full subtitle would read: "A history of the nonessential in the United States from Reconstruction through the Nixon era." Read how Coke rose, in Atlanta, fron the ashes of the Civil War; how Pepsi got its start in North Carolina. The book takes away lots of old assumptions I'd long held. (For instance, I learned it all started with the syrup, not the bottle.) Each page has its own little charge of fizz. "Advertizing is our real product," said one Coke executive. Read how these guys became big players on the international scene. But watch out for "Cola Wars" by Dennis J Barton. Make sure "The" is in front of "Cola Wars." Barton's book is a novel I haven't read. It may be good but it's not "the real thing."