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Hardcover The Co-Creation Paradigm Book

ISBN: 0804789150

ISBN13: 9780804789158

The Co-Creation Paradigm

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators.

Co-creation guru...


Format: Hardcover

Condition: New

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