The Co-Creation Paradigm

by Kerimcan Ozcan and Venkat Ramaswamy

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators.

Co-creation guru...

• Format: Hardcover
• Language: English
• ISBN: 0804789150
• ISBN13: 9780804789158
• Release Date: April 2014
• Publisher: Stanford Business Books
• Length: 360 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"