The Co-Creation Edge: Harnessing Big Data to Transform Sales and Procurement for Business Innovation

by Francis Gouillart and Bernard Quancard

Book Overview

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137526750
• ISBN13: 9781137526755
• Release Date: August 2016
• Publisher: Palgrave MacMillan
• Length: 186 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.2" x 9.7"