Two salesman sat in the coffee shop, debriefing after a long day. "I delivered some great presentations today," said the first one. "I didn't close anything either," his colleague replied. Unfortunately this is the scenario that plays out time and time again across the globe, as rookie and even seasoned sales people fail at closing deals. In business, presentations don't count. Sales do. If you truly believe in your product or service, it's your ethical duty to deliver it, and solve your prospects problems. When you fail to influence a potential client and close him on your offer, you're doing that individual and their organization a disservice. Not only are you at risk of costing your company millions, but: #1: You didn't solve his problem. #2: You wasted his time (and yours) and, #3: Now he has to go to your competitor, who likely has an inferior product. It's all your fault, because you didn't close him! How can we fix this? By learning to close!, In this book, sales and influence expert Stefan Aarnio brings his masterful 7 Level Selling System to the world of business. Sales teams, entrepreneurs, and corporate sales rainmakers will catapult into the top 1% of sales professionals after applying these principles. Book jacket.
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