The Climate Majority

By Leo Barasi

Book Overview

The Climate Majority is not about the climate deniers or the climate activists. It's about apathy, about those who don't talk about global warming - the billions of people who have heard plenty about climate change and acknowledge there's a problem, but who are just not engaged enough to stimulate the change required to stop it. This is the first book to investigate climate apathy, to describe how it prevents action to stop climate change and to show how it can be beaten with an approach developed for political campaigns. Drawing on opinion polls, psychological research and examples of successful campaigns from across the globe the author asks 'Who are the "swing" voters?', 'What do they think and why?' and 'How can we talk about climate change in a way that will provoke action?' Preventing extreme climate change is one of the hardest tasks humans have ever faced. Rising nationalism and the US withdrawal from the Paris agreement are blows to progress. But only by influencing those who have, so far, remained outside the debate will we have a chance of building a climate majority to back the measures required to avoid disaster Book jacket.

• Format: Paperback
• Language: English
• ISBN: 1780264070
• ISBN13: 9781780264073
• Release Date: October 2017
• Publisher: New Internationalist
• Length: 240 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.4" x 8.5"