The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage

by Douglas Armstrong, Jonathan Rosenoer, J. Russell Gates

Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0684855534
• ISBN13: 9780684855530
• Release Date: July 1999
• Publisher: Free Press
• Length: 172 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"

Customer Reviews

Great Installment-Reader!

The book has great cases and like a good collection of short stories can be read with ease and patience. Given that most of us keep fairly busy and quality reading time is scarce, this book is a great one to read in installments. Moreover, the chapters are self contained and the simplistic style makes it easy to navigate .

AWESOME!

If you want to know where you're going in the world of E-Commerce, get this book. It's the map you can't be without. If you want to be hip with all the right e-strategies and e-words and e-phrases, you can't go wrong with "Clickable".

Full of great ideas

Reading The Clickable Corporation has convinced me that it really is time for my company to go on the web, and has given me some great ideas for setting up a web site that will help us reach the customers we need to. I've already recommended it to many of my colleagues.

The ideal tool for reaching key decision makers!

Armstrong, Rosenoer and Gates have crafted a powerful tool for reaching executives and higher-level decision makers. Not an overly technical read, nor a "how-to", "The Clickable Corporation" describes the value large multi-national corporations experienced in developing and implementing internet and eCommerce strategies. Although it may be critized for being a "thin" read by people looking for a "how to", it is definitely the ideal tool for convincing those who control the purse strings "why we should". Ceo's and the like have no time for ZDNet or Information Week, but they will definitely be reached by "The Clickable Corporation".

Case histories of the most successful Internet strategies

The Clickable Corporation is very readable with some great insights on how successful companies are making the most of the Internet - right now.The best thing about the book is that it profiles actual companies- some old line, others Internet born- and describes in detail their successful (and not so successful) strategies. We learn from both their successes and early failures.The use of actual case histories makes the book much more valuable than simply reading some expert's opinions and theories on what may or may not work on the Internet. These are proven strategies.These companies are out there getting results today! As business people we can either learn these lessons here in the pages of the Clickable Corporation or learn them painfully and at greater expense in the open marketplace. I, for one, am glad I learned my lessons here.A definite buy!