The Classics of Polling

By: Young, Michael L.

This book takes aim at the most prominent defect in public opinion literature-the gaping imbalance between methodological concerns and virtually everything else. This is both a reference book and an anthlogy. As a reference source, it documents the leading non-methodological issues in polling. As an anthology, the book brings together for the first time the definitive non-methodological literature in public opinion research. Its nine chapters and 38 articles feature brisk, lively writing by the leading scholars and thinkers in public opinion: Mervin Field, Lou Harris, Seymour Sudman, Michael Wheeler, Burns Roper, Kurt and Gladys Engle Lang, Irving Crespi, and Floyd Fowler. With a postscipt by the editor.

• Format: Hardcover
• Language: English
• ISBN: 0810822806
• ISBN13: 9780810822801
• Release Date: September 1990
• Publisher: Scarecrow Press
• Length: 588 Pages
• Weight: 1.94 lbs.
• Dimensions: 1.8" x 6.4" x 9.0"