The China Twist: An entrepreneur's cautious tales on franchising in China

By Wen-Szu Lin

Book Overview

Two young Wharton MBA graduates competed for and won their bid for exclusive China Master Franchise rights for one of America's beloved snack brands, Auntie Anne's Pretzels. Leaving their lucrative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615703518
• ISBN13: 9780615703510
• Release Date: December 2012
• Publisher: BC Publishing
• Length: 274 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"