The Character of the Customer: A Story from the Method Marketing Files of Stan Islavski

By Brian Regli and Bruce Labovitz

Book Overview

A typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1450236596
• ISBN13: 9781450236591
• Release Date: September 2010
• Publisher: iUniverse
• Length: 200 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"