The Changing Environment in Sales and The Impact of Complexity

By Lisa-Marie Weidl

Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, FH Vienna (Communication, Marketing & Sales), language: English, abstract: This academic paper reviews the term complexity and highlights it as an important and challenging influence on today's rapidly changing sales environment. Challenging dimensions of the environment include (1)increasing customer satisfaction, (2)globalization/competitors, (3)technological innovation, (4)ethical and legal environment, (5)company strategy shifts, and (6)high-performance challenges. Each of these external and internal environmental changes is responsible for an increase in complexity. This paper examines possible solutions for salespeople to decrease complexity and discusses their implications.

• Format: Paperback
• Language: English
• ISBN: 3668837775
• ISBN13: 9783668837775
• Release Date: April 2019
• Publisher: Grin Verlag
• Length: 42 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"