The challenges of digital in the luxury hotel industry

By Lionel Klein

The hotel industry, and more particularly the luxury hotel industry, is facing a new competition: the Internet players. Thus, consumer habits are changing... Faced with this, the traditional players in the hotel industry such as AccorHotels, Marriott, Hilton or Four Seasons are implementing new strategies. These strategies are focused on loyalty, customer experience and digital transformation.

• Format: Paperback
• Language: English
• ISBN: 6205868474
• ISBN13: 9786205868478
• Release Date: April 2023
• Publisher: Our Knowledge Publishing
• Length: 84 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"