The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business

The Challenge of Remaining Innovative explores how innovation is a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not just of research and development but also of marketing, design, and government relations. The contributions in this volume explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so.

• Format: Hardcover
• Language: English
• ISBN: 0804758921
• ISBN13: 9780804758925
• Release Date: March 2009
• Publisher: Stanford Business Books
• Length: 368 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.4" x 9.1"