The Centre Brain: 5 Prompts To Persuasive Power

by Steve Adams

Book Overview

Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAP When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used,...

• Format: Paperback
• Language: English
• ISBN: 0281077908
• ISBN13: 9780281077908
• Release Date: July 2017
• Publisher: SPCK Publishing
• Length: 172 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.7" x 5.0" x 7.6"