The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service

By Donna Cutting

Book Overview

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business's internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

• Format: Hardcover
• Language: English
• ISBN: 0470174013
• ISBN13: 9780470174012
• Release Date: January 2008
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"

Customer Reviews

Experience What It's Like to Give and Receive Great Customer Service

As a professor of hospitality and veteran of customer service, I have seen the best and worst experiences. The Celebrity Experience provides the readers with some of the best experiences that can be had, both as an employee and as an employee giving customer service. Ms. Cutting profiles several great companies and the people who work for them. I'm proud to say that I worked with Pam Huff of Gaylord Opryland when I was at Disney, and am proud to see that her efforts have been profiled in this book. A must read for students looking to becoming stars in their field, business owners looking to make a difference, and for customers who need to learn how to act like royalty and be treated like royalty!

Be a Star! or Get Treated Like One

Don't you just love it when you get treated like a Star? I do, and I know my customers love it when I treat them like a celebrity, too. We all want to feel special, acknowledged, important, and welcome. We want people to smile at us and really want to help. Donna Cutting has provided a cutting-edge book on how any business can provide the best in first-class service and treat their clients to the celebrity experience. From her interviews with hundreds of celebrity personal assistants, PR representatives, television executives, consultants, and more, she gleaned the special secrets and tips on just how to give your customers the red carpet treatment. She introduces you to the best-qualified providers of "The Celebrity Experience" such as Scott Graham of Xtreme Personal Assistant Concierge Services who shares the amazing lengths his team will go through for their clients and Katrina Campins, owner of a luxury real estate company and star of the first season of "The Apprentice" who builds the buzz factor and gives back at the same time. There is no sports franchise that gives more power to the fans than NASCAR racing, and Gaylord Opryland Resort uses their experience with celebrities to treat everyday people like stars. Filled with engaging stories and dozens of examples from organizations of every kind, you will love the lessons of this book. And you'll be hoping every company you do business with reads it!! Chellie Campbell, Author The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction and Zero to Zillionaire

I couldn't put it down!

I really love the stories in this book! They really show how you can give red carpet service, no matter whether you're a BIG company or a small one! I couldn't wait to see what other celebrity stories were going to be there from one page to the next - I especially loved the green M & M's, and the pizza they baked on a plane to deliver it from one country to another... wow - it really helps you start thinking about what you can do that's extra for your customers (even if you can't fly a freshly-baked pizza to another country)! Great job getting our imaginations going to create better service for our customers.

What a fun way to learn customer service!

If only every service oriented business manager and owner would read this book, what a difference it would make! What an impressive and creative way to teach the reader how to improve their customer service. Who doesn't want to be given the RED CARPET treatment, I know I do! I learned a lot of good tips from Ms. Cutting on how to teach my employees to treat our customers as though they were celebrities. I am looking forward to more sales and a higher income for myself and for my employees. I highly recommend this entertaining and informative book.

What a great concept! And an easy read, too!

"The Celebrity Experience" can be best described as 'customer service on steroids'. It's a fresh and novel way of looking at how to treat customers, no matter what business you're in. The author shows the power of treating all customers as though they were "celebrities" and gives concrete (and amazingly creative) examples of businesses that are already doing so. She shows the reader how they, too, can easily implement "The Celebrity Experience" in their business, really without much cost, but with simply a new way of looking at how to view their customers. I also enjoyed the writing style, because it was a very fast and easy read. This book is destined to set a new standard in the way businesses look at their customers!