The Catalyst: How to Change Anyone's Mind

by Jonah Berger

Book Overview

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach...

• Format: Hardcover
• Language: English
• ISBN: 1982108606
• ISBN13: 9781982108601
• Release Date: March 2020
• Publisher: Simon & Schuster
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.2" x 5.5" x 8.5"