The Catalog Handbook: How to Produce a Successful Mail Order Catalog

By James Francis Hollan

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0870520717
• ISBN13: 9780870520716
• Release Date: December 1991
• Publisher: Hippocrene Books
• Length: 144 Pages
• Weight: 0.62 lbs.
• Dimensions: 9.3" x 0.3" x 7.3"

Customer Reviews

What A Book--It Got Me Thinking

Our business is thinking about producing a catalog. We purchased several catalog books. "The Catalog Handbook" was great. He walks you step by step in how and why he designed his catalog--even some of his mistakes. Just reading it, I got some great ideas on how to create our catalog. This is for the first-timer and small business cataloger.