The Case for B2B Branding: Pulling Away from the Business-to-Business Pack

By Bob Lamons

The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324398654
• ISBN13: 9780324398656
• Release Date: August 2005
• Publisher: South-Western Educational Pub
• Length: 228 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"