The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

by Donald D. Hoffman

Book Overview

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion...

• Format: Paperback
• Language: English
• ISBN: 0393541487
• ISBN13: 9780393541489
• Release Date: November 2022
• Publisher: W. W. Norton & Company
• Length: 280 Pages
• Weight: 2.60 lbs.
• Dimensions: 0.8" x 5.4" x 8.2"