The Care and Feeding of Ideas

By Bill Backer

Book Overview

An advertising expert shares anecdotes from three decades in the ad business and his own "Backer's Laws of Ideas," showing readers how to apply his insights on creativity to their own careers. 30,000... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0812919696
• ISBN13: 9780812919691
• Release Date: May 1993
• Publisher: Crown
• Length: 284 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.5" x 1.0" x 5.8"

Customer Reviews

One of the Best Books on Creativity/Business Ever!

I read this book for the first time over 12 years ago, when it was first released. It has changed the way that I approach colleagues with new ideas and how to get heard. Backer's First Law.... The best ideas are the most dangerous to your career... is really true. The second most important thing I learned was that one should never present a "new" idea to a group of "idea evaluators" unless the person with the power to say "yes" to that idea is present. I've given many of these books away as Christmas presents over the years and continue to get positive feedback from friends and colleagues about how this book shapes the way they approach and evaluate new ideas. Can't recommend it highly enough.

I disagree with the Krikus Review

Maybe I'm a bolt (the Editorial review pans the book), because for me "Care and Feeding of Ideas" was an epiphany. Bill Backer's writing style drew me in as if he was sitting in an easy chair talking with me. I actually looked him up and called him to tell him how much I enjoyed his book. He offers a model with which to cultivate and nurture ideas. For me it resonated loud. The fact that he can point to a real-life success story gives his model credibility as well a way to clarify his approach. I was very disappointed in reading the Editorial review. Who should read this book? I think anyone who has felt frustration in getting an idea off of the drawing board and into execution would enjoy and benefit from reading "Care and Feeding." I read it nearly 10 years ago and still think of it.