The Candlestick Wars: The art of thinking beyond your product or service.

By Timothy M Buchanan

In today's marketplace, it's not enough to have a great product or service. You also have to know how to connect with your customers. You have to ask yourself: What is the impact of our company or organization? What common ground do we share with our customers? Is our company more concerned about enhancing its own value rather than enhancing the value of the people we serve? How can we actually show people what we can do for them, rather than just relying on our advertising and marketing to tell them? What is standing in the way of people responding to us? How is doing business with us and using our product or service so much better than using a competitor's? What things do we need to be doing right now so we can keep providing the same quality in the future? This book will give you the tools to answer these and many other questions to move your business beyond your products or services.

• Format: Paperback
• Language: English
• ISBN: 0983271119
• ISBN13: 9780983271116
• Release Date: March 2019
• Publisher: Communicate Forward
• Length: 100 Pages
• Weight: 0.40 lbs.
• Dimensions: 8.5" x 0.2" x 5.5"