The Cambridge Handbook of Marketing and the Law

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What...

• Format: Hardcover
• Language: English
• ISBN: 1108470017
• ISBN13: 9781108470018
• Release Date: July 2023
• Publisher: Cambridge University Press
• Length: 500 Pages
• Weight: 1.74 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"