The Buying Impulse And How To Lead It (1920)

By William Francis Barnard

Book Overview

The Buying Impulse And How To Lead It is a book written by William Francis Barnard in 1920. The book is a comprehensive guide on how to influence the buying decisions of consumers. Barnard discusses the psychology behind consumer behavior and how businesses can capitalize on it to increase sales. He also provides practical advice on how to create effective advertising campaigns, how to price products, and how to merchandise goods to appeal to consumers. The book is a useful resource for marketers, advertisers, and business owners who want to understand how to influence consumer behavior and increase sales. It is a timeless classic that has been used by generations of marketers to develop successful marketing strategies.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1120732441
• ISBN13: 9781120732446
• Release Date: November 2009
• Publisher: Kessinger Publishing
• Length: 44 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"