The Buying Brain

by A.K. Pradeep

Book Overview

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth...

• Format: Hardcover
• Language: English
• ISBN: 0470601779
• ISBN13: 9780470601778
• Release Date: July 2010
• Publisher: Wiley
• Length: 272 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.0" x 6.1" x 9.4"