The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer

by Susan M. O'Dell and Joan A. Pajunen

Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471641979
• ISBN13: 9780471641971
• Release Date: March 1997
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.2" x 9.3"