The Business is a concise presentation of the philosophies, strategy and tactical applications of the highly successful business development programmes, called The Business, developed in the 1990s by his UK- based business consultancy. Clients who commissioned the programmes included Aston Martin, Britannia Airways, British Steel, Global Marine, Jaguar Cars, Kodak, Land Rover, Land Securities Group, Ricoh, Sun Valley Foods, Whitbread Inns and ZF United Kingdom. This book covers the philosophy of The Business programmes and the critical and essential tools required by any employee, from the shop floor to the boardroom, to help focus on and then solve workplace issues. Adopting these business philosophies is a highly effective way to engage people by focusing on the significant, quantifiable improvements that can be made to a business's competitiveness and profitability. It can arm the employee with the ability to counter the negative attitudes of "we can't afford to do it" with the undeniable conclusion that "we can't afford not to do it" The Business is essential reading for employees at all levels within an organisation. The Business strips away the jargon and mystique of the prime measures of business, enabling the non-finance person to relate to finance and use it in their pursuit of continuous performance improvement, a critical requirement in this increasingly competitive business environment.
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