The Business of Streaming and Digital Media

By Michael Hoch and Dan Rayburn

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

• Format: Paperback
• Language: English
• ISBN: 0240805984
• ISBN13: 9780240805986
• Release Date: February 2005
• Publisher: Focal Press
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 8.8" x 0.5" x 6.0"

Customer Reviews

Excellent intro to the business of streaming media

There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely.

DRSULO

This is a must read for anyone evaluating whether or not streaming is right for their business regardless of their organizations size. It gives you examples, backed by case studies, what has worked and more importantly what hasn't. Knowing what to avoid while considering your options, in many cases is as important as how to go to market. Understanding that will enable businesses to deploy that much faster and begin taking advantage of this technology, enabling them to begin to monitize on their strategy. I look forward to future publications. DRS

The Business of Streaming and Digital Media

This book is the best on the subject. Dan explains and cuts through all of the fancy language that most people in the streaming business try to confuse you about. He covers everything you need to know and start a streaming business. Go to his site www.streamingmedia.com for more streaming info. This book is sight for the blind.

How this book helped our Marketing plan

As a sales and marketing professional, I am always tasked with ways to broaden our reach and manage potential prospects ... to close new business of course. Simply put, this book is our bible for ways to do just that. The real life case studies serve as our models and the in depth research reports help fill in the blanks in our marketing plan. Anyone looking to expand markets and manage potential customers - buy this book! Tim Doelger Design Point Solutions, Inc.

No.1 Book on Streaming Media

I am a Streaming Media expert running Astream.net for 5 years. We now have offices in London, New York and LA. Simply put without Dan Rayburn's advice and tips (as contained within his new book) the company would not have grown as fast. The book contains everything you need to know about starting your own streaming media and webcasting business. Most importantly it teaches you how to contact corporations and convince them to use streaming. A fantastic body of work.