Business of Illustration

by Teresa Fernandes and Steven Heller

This text discusses the importance of business competency in the context of the overall illustration profession. Among the topics covered in this book are fee structures, billing plans, intellectual... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0823005453
• ISBN13: 9780823005451
• Release Date: June 1995
• Publisher: Watson-Guptill Publications
• Length: 144 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.5" x 8.3" x 11.1"

Customer Reviews

I Highly recommend it!

99.5% of illustrators are now self employed. At one time there were full-time employed illustrators on staff in most advertising agencies, but now that has drastically changed, and an illustrator has to learn how to start his/her own business just like any other entrepreneur. This book is great in giving you realistic advice and guidelines. I strongly disagree with the person that wrote that an illustrator needs a rep for their business. Your statement was correct, you are not an illustrator. I am a career advisor that also helps students with placement at an art college. (As well as being in the art field as a graphic designer and illustrator for 20 years.) The business of illustration is supply and demand. You must promote and market yourself, just like any other business. You also have to be good, fast and learn how to develop good communication skills. Yes, an artist can learn those skills if they choose to. Art as a profession demands the same respect as any other field. It is not a hobby when you are making a living at it. A rep is always an option, but never a must. My advice to any student who wishes to pursue illustration as a career is, you have to be serious, dedicated and willing to put your heart and soul into it. The art field as a profession is probably one of the most demanding fields. It is extremely deadline oriented and does not have 9-5 hours. As a self-employed business, you will have peaks, sometimes working 7 days a week, 12 plus hours a day. You have to learn how to deal with different personalities, understanding you may not have ownership of your work. Not every artist is cut out or willing to make the sacrifices necessary to make art their career. It is very rewarding though, if you don't let your ego get in your way.

Essential book for starting your illustration career.

I hate to disagree with the other reviewer but, frankly, he doesn't know what he's talking about. Mr. Heller has written a wonderful book explaining the ins and outs of the illustration industry and it's crucial that ALL illustrators read it. The illustration industry is going through a terrible time at the moment with large corporations preying on the lonely illustrator, so it doesn't surprise me that the businessman below feels that illustrators shouldn't know their business!! Illustration IS a business, not a hobby and should be treated as such. Business and art can co-exist and illustrators can be some of the most creative business people I know.Mr. Heller is a well respected Art Director/Author and you would do well to head his advice.